booksIf you have a book or e-book that you need to sell you may already realize that books do not sell themselves. In this article I show you how to avoid the three biggest mistakes that will prevent you successfully promoting your book.

Mistake 1 - Not Having A Dedicated Blog

You've done all the hard work in creating your book. So you already have all the content you need. To not take the extra baby step of publishing extracts from your book as blog posts is madness.

What To Do Instead

It's so easy and cheap to get a blog these days. You can get someone from Fiverr to install WordPress for you for $5. So there is no excuse, even if you lack the technical know-how to set up a blog yourself. Your book is a ready source of already-written articles - so put them to use! Get your WordPress blog installed this week and start posting extracts from your book to your blog. Simply take content from your book in 200-300 word sections and publish them to your blog.

Mistake 2 - Ignoring Article Marketing As A Promotion Mechanism

Many people who go as far as creating an e-book from their physical book will neglect to post book extracts to article marketing websites.

What To Do Instead

Post extracts from your book to article marketing sites. It's free, you retain copyright and you can benefit from the significant amount of traffic that these sites attract. EzineArticles.com is the largest and most established article directory on the internet. It's also the most professionally run article site. The fact that all articles are reviewed by human editors ensures their quality standards. If you want your book extracts to be read, there can hardly be a better place for them so be seen. Ensure you include a link back to where you're your book is sold in a resource box at the end of your article, you are very likely to get many visitors to your book's sales page. The more book extracts you submit as articles, the more links you will get to your sales page. Which means better search engine ranking and more eyeballs for your sales page.

Mistake 3 - Treating Book Promotion As A One-off Activity

Zig Ziglar was once quoted as saying "Motivation, like bathing, doesn't last - that's why I recommend it daily." The same is true of promotion - the effects of promotion do not last, and that's why you should consider carrying it out daily.

What To Do Instead

Just taking one promotion action, one time is not enough. To be effective, book promotion involves taking consistent actions over time. I recommend allocating a 90 day timescale in which to promote your book. It's consistent, simple promotion actions done repeatedly that will be the most effective.


Factual Books

factual booksAll writing is creative, regardless of the subject matter. However there are different skills involved in the writing process, depending on what sort of writing you are completing and on what genre of writing you are completing. Writing a romance manuscript does for example require you to use different skills in terms of description, characterization and connection with the audience than would be needed if you were writing say a non-fiction article on how cameras work. Many writers can write for a number of genres and can write both fiction and non-fiction pieces of work. However most have a preference and will generally classify themselves as a fiction writer or a non-fiction writer.

A fiction writer is someone who writes short stories, story books, novellas and even small snippets of prose that are all 'made up' - they aren't based on fact. They may include factual elements in the writing; for example a true location may be used, a certain time period may be the preface for the story or indeed one or even two of the characters may be based on real individuals, but the overall storyline should be just that - a story - something that is removed from the truth and in science fiction and horror writing, it can can even be removed from reality.

A non-fiction writer is someone who writes articles, factual books and journalistic pieces. Their writing is based on fact, not on fiction. It may be an informative piece of writing, that helps the reader do something in a better way. An article titled, 'How to make a beehive' would fall into this category. It may however be a piece of writing that helps move knowledge from the writer to the read. A book entitled, 'A beginners guide to flower arranging' would for example fall into this category. Journalistic writing is also classified as non-fiction. Journalists tend to provide information on current affairs, but in a way that conveys their own personal point of view on the subject.

So, subject matter tends to help draw the distinction between non-fiction and fiction writing. But there are other differences which tend to be based on the type of writing skills that need to be applied to each writing form. For example, the way in which the writer engages with the reader will differ. In non-fiction writing the writer can be quite direct in the way that he addresses the reader; he can make his own voice heard. In fiction writing however there is either a lead character narrating the story and engaging with the reader or there is a dedicated story narrator. In either case, the writer's own voice isn't used. Similarly the complexity of the writing structure will differ in non-fiction and fiction writing. Non-fiction writing needs to lead the reader logically around a subject matter in an undisturbed way and in a way that they can easily follow. Fiction writing however can and should be full of twists and turns, with conflicting storylines coming and going, and a host of secondary characters introduced into the mix for good measure!


Fictional Books

fictional booksFiction books include a wide range of books belonging to various sub - genres that may include novels about romance, mystery, science and adventure. Fiction books are written with the objective of inculcating certain values and principles and hence they may contain a writer's social message. Very often, these books deal with real life situations that are described in an awe-inspiring manner. These books may contain some fantasy elements and have life - like plots with an interesting array of characters.

Some of the famous fiction books include "God's Spy", "Gone with the Wind", "The Jules Verne Collection" and "Glasses & Garters." Notable fiction books include works by versatile writers like Juan Gomez Jurado, Margaret Mitchell and Sir Arthur Canon Doyle. "God's Spy" is one of the most renowned books is an exciting fast-paced thriller debut work by Spanish writer, Juan Gomez Jurado. The novel is set in the Vatican city during the conclave to elect a new Pope following the demise of Pope John Paul II in the year 2005. The novel opens with the cold-blooded murder of two cardinals who had been planning to join the conclave. Other notable themes in the novel include the sex abuse scandal of the revered Catholic church and the transfer of priests to other parishes. This novel is quite racy as it comes packed with fast-paced actions. The book has found appeal with a lot of readers on account of its characters that they can easily relate with.

Fiction books include some of the "hot" bestsellers of all times. For instance, American writer, Margaret Mitchell's timeless classic, "Gone with the Wind" which continues to capture the imagination of readers around the world with it's unique plot and character cast. The book is set in the Old South against the backdrop of American Civil War and Reconstruction. This critically acclaimed book has an adaptation film with the same name to its credit. The film, "Gone with the Wind" like the novel retells the story of the American Civil War and its aftermath from the vantage point of a white Southerner. Books like these are available for download and are best read using an ipad on an ipad stand where you can read the book easier.

In this context, one cannot forget one of the most amazing flesh and blood characters like Sherlock Holmes, who is hailed as the famous and unforgettable "fictional detective" of the late nineteenth and early twentieth centuries a fictional creation of Sir Arthur Canon Doyle. These fiction books and many more come with the promise of true entertainment and delight for every modern reader.  





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