businessJust because you built it doesn't mean they will come. This is all too many times the analogy that most people will assume when building their website. It has proven in the past to be a fatal mistake. Many people often spend countless hours designing colors and nifty graphics that move and look good to the naked eye but, miss the overall concept that the internet has to offer.

We live in a time of rapid changes, evolving businesses and adjusting markets, and if you want your business to stay in the game then your brand must reflect this. When you redesign your brand, your company takes on a new identity in the marketplace, helping you to reach new markets, update your image, market a new product or service, and develop new business partnerships.

Refreshing your brand shows your ability to transform and adapt to changes, which is appealing to both new and old customers, and can be something as small as redesigning your shop window to something as large as a complete overhaul of product packaging.

Online Business

What does it take to put together a nice and effective e-commerce Web site? Is it a lot of money? Sometimes. Is it a lot of skill? Many times. Is it a lot common sense and lot of patience? Always! Creating your online business can be a long and arduous process, or it can be done relatively easily. Just read all of the Web-hosting ads and it sounds like your site will be up and taking order before you can say "huh?"

There are many ways you can get your site developed and selling. We'll cover some of your options as far as the simplified tools you can use, the more complicated programs that can be used, as well as farming it out to the pros, and some of the other issues that you have to settle like your Web host and making your customers feel secure giving you their credit card numbers.

Depending on your site's purpose in life, you may need few or many tools in order to make your online business venture work. First, ask yourself these questions:

Are you going to design your site yourself? If so, you'll need:

Are you going to sell products from your site? If so, you'll need:

Do you have a large number of products or services that need listing on your Web site? If so, you'll need:

Does your product or service require sound, video or animations? If so, you'll need:

Regardless of how you answered the above questions, you'll need a computer with a good Internet connection for e-mailing and maintaining your site.

When working on your website the first process of design and layout should take into account areas that should have no follow tags to pages that you don't want to be indexed. Having page links throughout your website to especially areas like your shopping cart will reduce and waste your page rank. I like to refer to one of my customers that uses the keyword MICR Toner Pro and the fact that they had to fix their on-page navigation before they could see any real benefit of using my services. Not setting up proper navigational links is one of the single most critical mistakes web designers will make.

Making every bit of information count on your page ranking well is the second most critical step you can take. What's on the page of your website is important but what the search engine sees can cost you your ranking. Your meta tags define what your page is saying except it is going to say this message to the search engines. This is a critical area that will determine whether you are relevant or lumped into the 90 percent of those who don't include this information correctly.

Brick & Mortar Business

brick-mortar-businessS.E.O is highly important to any business, even brick and mortar businesses. This is because of the fact that an increasing number of customers today do online searches for services and products and do their shopping thru the Net.

So if you have got a internet site for your business, and use the right SEO strategies in the internet site, the probabilities of you getting more visitors and potential customers increase tri-fold.

24-Hour Accessibility

With a site, you are available to your clients twenty four hours a day, and 365 days a week. This suggests that potential customers can place orders for your product or services, or at the very least learn more about what you’ve got to offer even, when you are asleep, just by visiting your website. This is not possible with your storefront business.

However it is not enough to just have a site. You have to use the right SEO techniques to boost the online visibility of your website. With the right concentrated keywords placed at the right spots on your site, there is a raised likelihood of your website ending up in one of the search site results.

Article and social Promoting

In addition to this, writing articles related to your business, submitting them to article directory websites also help in improving your internet visibility and business presence. Just be sure you add a resource area to the draft, that has a link to your site.

There are also the various social marketing sites today like Facebook and Twitter which are very good in helping improve your online visibility. All you have got to do is set up your online presence in these sites by making your profile page so that people using these sites can have interaction with you, and maybe deal with you.

So if you own a brick and mortar business, it's about time you created a web presence for your business with a site and the right SEO strategies to see a marked improvement in your business.



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