Design means more than making things look “pretty”. Web Design encapsulates your brand and captures your audience. Because the design of your website is the first thing users see, make sure it is unique, clean, attractive and can define your company with just a glance.
To get there, you need to understand what you want your website to achieve and who your website is serving.
Your finished website will strengthen your brand identity and attract your customers. Create user-friendly sites that retain your customers and make them take action.
Design trends for this year are bold and aim to grab audience attention. The focus is still on aesthetics but functionality is also crucial. Web style is the procedure of preparing and developing a website. Textual content, pictures, electronic marketing and entertaining components are used by web developers to generate the website seen on the web technique.
The graphics should get through to the web users and grab their attention. On an average, a web user spends about 10 second on the page. So the message should be conveyed instantaneously making an impact as soon as the page is viewed. Here are a few design trends that will be popular in 2012.
Bright hues of red, pink and green are being used on the web instead of neutrals. Saturated rainbow hues that captivate interest are a must. However, only 2-3 colors are used on one page.
Custom fonts can be put together using CSS Typeset, Typetester, WhatTheFont and other tools. Font size has also increased to grab eyeballs. Textured fonts with depth, 3D effect, gradients, transparency and shadows are hip.
To grab user attention, large sized photos and backgrounds are used. Images should have a high resolution and icons are substantial in size. The page should look rich with animation just like a movie or video game. Retro and vintage designs from the past are making a comeback.
The width of display has increased and pages should be made to fit different sizes of monitors. Viewers are accessing the web from different locations like mobiles, tablets and laptops of varying sizes. The coding should take into account the viewing medium of the audience. Touch screen is catching up along with horizontal scrolling websites that fit in the technology better.
The entire site summarized in a small space is just what was needed to communicate better. Sliders are much easier to navigate through and enhance interactivity. jQuery plugins are used to embed them. This trend grew strong in 2011, and thus continue to gain traction.
These two technologies will be used enormously this year. There are options like animated buttons, multiple backgrounds, box shadow, text shadow, rounded corners, mega drop-down menus, transparent images, etc. with CSS3. Also, animation with CSS3 comes out easy and understated. The ML5 has a whole array of features, some of which are social tools, typography, drag and drop feature, new APIs, etc. It is a lot more flexible, delivers faster, aids in creating layouts and helps to connect all type of data formats like audio, video, drawings, etc.
Bridging the web with social networking sites to attract audience attention is imperative. It enables business and brands to get ample coverage and helps interactivity with users also. Twitter is bound to gain traction, while the company tries to monetize the service with hope to make it profitable. Google plus is projected to reach 400 million users by end of 2012. Facebook, in my personal experience, is starting to see a downturn. I have many friends that don’t bother getting on Facebook and instead use Twitter. The ongoing privacy issues are getting annoying and many users are getting frustrated with the new user interface changes every couple months.
Capturing user attention is important but while trying to do so, the webpage should not take away from the main focus of the message. Thus graphics also have to be simple and unassuming. So, now you have the prominent style used for web designing. In current ties, minimalism is the keystone in web graphic design.
Getting started in freelance web design is an exhilarating process. Along with the added stresses of daily work you actually become your own boss, set your own hours, and even choose who you will work with. It’s truly a great way to earn a living!
Now consider the steps required to move from a freelance artist into launching your own design studio. Under your own brand name you can land much higher-quality projects and build up a solid portfolio of works. In this guide I would like to share some tips for planning out your own web design studio. How should you begin such a project and what are the most important tasks to complete?
When sitting down to plan your business model you’ll have to consider a number of factors. Of the most important ideas is your studio branding. This would include your company logo, domain name, and possibly alternative references (logos, mascots, etc).
The official branding for your agency may only take a few hours to complete. Except not a single brand was created and popularized in a day – or even a week or a month! Plan to be in this for the long haul if you venture into working professional design. Below are just a couple more ideas to consider when building your company branding:
The biggest factor in failure rates of startup design studios is overextending your workload. If you plan on starting out on a solo venture then you’ll be performing all of the web work by yourself. This includes wire framing, prototyping, building the design and coding the front end interface in HTML/CSS/JS.
Be realistic with yourself and your clients. When first getting started keep focused on one single project at a time. You’ll feel a lot better as you complete the work and you won’t be distracted by stress and looming due dates. It may be worthwhile to over-estimate the initial time frame to give yourself a bit of room for slack.
Working on demanding client projects is also the best time to force yourself into new areas of web development. We are all constantly learning new things and this requires a lot of patience to keep up. Don’t be afraid to accept a project which requires you to work in a new area such as PHP, MySQL, Flash, or even smaller topics like designing e-mail newsletters.
If there’s any one trait to aspire towards it should be consistency in your project work. The longer your agency is up online the more credibility you can build as a designer. You want to prove to any potential clients that you’re in this for the long haul.
The best way to accomplish such a goal is by managing your workload properly and communicating honestly with clients. If you need to work with another designer or developer then reach out and contact someone! It can be really fun to collaborate with others and you’ll generally produce higher quality work in the end. Plus you may learn something new in the process.
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