Creating the perfect website is the goal of everyone not just you. But to truly make a great website is to create a website that is optimized for the search engines. One of the very first mistakes a webmaster will make is the frames that they use to place content. This is the very first thing that is created on your website. Usually it is best to create your frames based off the principal that the search engines will crawl your site from left to right and reading what you need first as the priority. From there you should ensure that your page is optimized for keywords in your title, H1, H2, H3 and H4 tags so that those keywords are optimized based off the priority of each keyword in your list and make sure to mix up the wording in your tags. Another factor for optimizing your pages on your website is the use of alt tags in your graphics. Make sure to utilize this where you can rotating keywords as to not have redundancy in your tags.
There is nothing worse than to have a great looking website with creative design and bad grammar and punctuation. This is now negatively viewed upon with the search engines and will effect your rankings. If you just don't have time to sit down and write original content then don't create your page. If you go out and copy and paste content you will be penalized by the search engines and will take just as much time to correct as it would have if you had just taken the time to do it right the first time. Often it takes ninety days or longer to be updated after the fact that you copied and pasted the first time. This type of situation can take up to 6 months to overcome.
As with any website you should use a mixture of all types of media. With today's internet the searchers are looking for all types of media. Webmaster's typically are searching for image's where others might be interested in video's. It is a good idea to offer a mix of all media types on your website if you truly want to create a wonderful web design. With most search engines constantly updating their algorithms don't be so quick to use someone else's video on your site. It has become known that the search engines translate video sound into transcript's and will certainly know if you are using a much duplicated video. If you are going to use someone else's video make sure you leave it hosted at a service like YouTube.
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